Turnkey
Sportsbook Solution
Embark on your sportsbook journey with Upgaming’s highly scalable, comprehensive turnkey sportsbook solution. Tailored for experienced operators with existing licenses and payment providers, it offers robust features to launch, operate and grow your sports betting venture efficiently.
- 112 000 +
- Live Events
- 5 200 +
- Markets
- 96 000 +
- Pre Match Events
- 140
- Types of sports
Advantages of Upgaming's Turnkey Sportsbook
Upgaming’s turnkey betting software is an all-in-one solution for experienced operators, facilitating the launch of fully comprehensive sports betting platforms. With access to extensive range of betting markets, events, and competitive odds, it’s optimized for seamless performance across desktop and mobile devices, ensuring an exceptional user experience
Comprehensive dashboard
Advanced analytics and reporting
Customizable reporting
Affiliate management tools
Player Management
Customizable Casino limits
Game Management
Anti fraud AI
| Feature | Enterprise Platform | White Label | Turnkey | API |
|---|---|---|---|---|
| IGaming Platform | Included | Included | Included | Your Platform |
| Payments | Included | Included | Only Software | Not Included |
| UI & UX Customization | Fully Customizable | Logos and Colors only | Possible, Limited | Impossible |
| Software customization | Fully customizable | Not Included | Not Included | Not Included |
| Scalability | Highly Scalable | Limited | Limited | Highly Scalable |
| Data Warehouse | Included with custom reporting | Not Included | Not Included | Not Included |
| 3rd Party integrations | Included | Not Included | Not Included | Not Included |
| Managed Services | Included | Included, Limited | Included, Limited | Not Included |
| Casino Content | Included | Included | Included | Included |
| Additional Game integrations | Included | Not included | Not included | Not included |
| Exclusive Sportsbook | Included | Included | Included | Via API & Feeds |
| Not Available | Not Available |
Turnkey Sportsbook Solution Includes
Upgaming Traditional sports provides worldwide coverage of over 140 sports, myriads of pre match and live events, and more than 5 200 betting markets. Our team of over 120 bookmakers constantly manage odds for each market to create highly competitive product that can bring your sportsbook to new horizons.
- 112 000+
- Live Events
- 140+
- Sport Types
- 96 000 +
- Pre Match Events
- 5 200 +
- Markets

Over 120 In House Bookmakers
Our turnkey sportsbook solution is fueled by Upgaming’s highly scalable platform, delivering unmatched event coverage and top-tier odds. Crafted by our team of 120+ in-house bookmakers, each odd and market undergoes continuous analysis and optimization, ensuring you provide your users with the ultimate betting experience.
Improved Odds
In-house bookmakers provide more competitive and tailored odds for your sportsbook, improving your customers' betting experience and increasing your profits.
Greater Control
By having in-house bookmakers, you have greater control over your sportsbook operations and can make real-time adjustments based on customer demand and market trends.
Increased Security
In-house bookmakers safeguard your sportsbook against fraudulent activities and ensure that all betting is done in a secure and regulated environment.
Enhanced customer experience
In-house bookmakers create a more personalized and engaging betting experience for your customers, increasing loyalty and retention rates.
Faster Responsiveness
With in-house bookmakers, you can quickly respond to changes in the market and offer new and exciting betting opportunities to your customers, keeping your sportsbook ahead of the competition.
Highly Scalable iGaming platform
Upgaming’s Turnkey sportsbook offers the highest amount of live events, pre match events, markets and the best odds possible. Moreover, it includes not only traditional sports but ultimate esports with over 40 games, and +15 virtual sports games.
Comprehensive dashboard
Take a quick glance at the performance and KPIs of your Business real-time updates
Advanced analytics and reporting
Delve deeper into data, analyze actions based on groups or individually
Customizable reporting
Create custom reports and visual dashboards based on your needs
Affiliate management tools
Launch all your affiliate projects from a centralized platform
Player Management
Manage players' accounts, including account registration, player data, and player activities
Customizable Casino limits
Set limits and restrictions on player activities, such as deposit and withdrawals
Game Management
Manage the games portfolio or Rearrange the content based on your market needs
Anti fraud AI
Ensure the safety of the casino's operations
Highest amount of events
Over 120 in House Bookmakers
Dedicated back office
Market specific design
24/7 Anti fraud & Risk Management teams
Real time reporting and analytics
Integrated CRM
Live streams & Match tracker
Integrated Payments
Bet Builder
Advanced Reporting and Analytics
Our fully comprehensive analytics and reporting tool is designed specifically for iGaming businesses. With real-time reporting capabilities and a range of pre-designed templates, you can easily access the data you need. Plus, our customizable reporting tools give you the freedom to create original reports tailored to your business’s unique needs.

CRM
CRM is a core for understanding your users and managing your marketing and affiliate actions to drive best results possible, Upgaming’s CRM is fully optimized for iGaming operators, simplifying the process for user acquisiton and retention enabling you to group your users and plan or automate your activities and marketing campaigns based on the group preferences.

Affiliate System
Upgaming’s unique affiliate management system Enables you to launch and manage all your SEO, influencer and referral campaigns from a single unified dashboard, helping you streamline the whole process from recruiting affiliates to managing their commission types (including CPA, Rev Share, Hybrid), as well as the duration of each campaign.

Ready to Start your online casino?
FAQ
Turnkey sportsbook is a solution that provides a sportsbook software with a sports betting platform that is built according to your preferences. Meaning that, you are telling us how you want to customize the platform, what features you want included, what kind of design your prefer. etc.
Yes, turnkey sportsbook includes sportsbook risk management tools and anti-fraud AI.
Turnkey sportsbook and white label sportsbook provide the same sportsbook software, but different platforms. With turnkey sportsbook, you can modify the platform according to your wishes, or order to build it from the beginning. Moreover, unlike white label sportsbook, turnkey sportsbook does not include payment system and licensing.
Yes, Upgaming’s turnkey sportsbook incorporates the support of in-house bookmakers.
