White Label
Sportsbook Solution
A white label sportsbook solution is a comprehensive service that enables you to launch your branded online sports betting platform without the need to develop technology or infrastructure. The solution includes all the core components required for running a sportsbook and allows you to focus on the branding and marketing efforts for your sports betting business.
- 112 000 +
- Live Events
- 5 200 +
- Markets
- 96 000 +
- Pre Match Events
- 140 +
- Types of sports
White Label sportsbook Solution includes
Upgaming’s white-label betting software is an all-in-one solution that enables operators to launch their fully comprehensive sports betting platform. The only drawback of a white-label sportsbook is its limited customization capabilities, allowing modifications only to the logo and colors. That’s why we developed an enterprise solution combining the benefits of white label and turnkey solutions, creating a fully comprehensive solution for tier 1 operators.
Highest amount of events
Over 120 in House Bookmakers
Dedicated back office
Market specific design
24/7 Anti fraud & Risk Management teams
Real time reporting and analytics
Integrated CRM
Live streams & Match tracker
Integrated Payments
Bet Builder
| Feature | Enterprise Platform | White Label | Turnkey | API |
|---|---|---|---|---|
| IGaming Platform | Included | Included | Included | Your Platform |
| Payments | Included | Included | Only Software | Not Included |
| UI & UX Customization | Fully Customizable | Logos and Colors only | Possible, Limited | Impossible |
| Software customization | Fully customizable | Not Included | Not Included | Not Included |
| Scalability | Highly Scalable | Limited | Limited | Highly Scalable |
| Data Warehouse | Included with custom reporting | Not Included | Not Included | Not Included |
| 3rd Party integrations | Included | Not Included | Not Included | Not Included |
| Managed Services | Included | Included, Limited | Included, Limited | Not Included |
| Casino Content | Included | Included | Included | Included |
| Additional Game integrations | Included | Not included | Not included | Not included |
| Exclusive Sportsbook | Included | Included | Included | Via API & Feeds |
| Not Available | Not Available |
White Label Sportsbook Solution Includes
Upgaming’s Traditional sports provides worldwide coverage of over 140 sports’ pre match and live events, while our team of over 120 bookmakers constantly manage odds for each market to create highly competitive product that can bring your sportsbook to new horizons.
- 112 000 +
- Live Events
- 140+
- Sport Types
- 96 000 +
- Pre Match Events
- 5 200 +
- Markets
Over 120 In House Bookmakers
Upgaming offers exclusive sportsbook with premium events from leading data providers, both white label and Enterprise platforms include our sportsbook software, giving you access to the highest amount of betting markets, events and best odds.
Improved Odds
In-house bookmakers provide more competitive and tailored odds for your sportsbook, improving your customers' betting experience and increasing your profits.
Greater Control
By having in-house bookmakers, you have greater control over your sportsbook operations and can make real-time adjustments based on customer demand and market trends.
Increased Security
In-house bookmakers safeguard your sportsbook against fraudulent activities and ensure that all betting is done in a secure and regulated environment.
Enhanced customer experience
In-house bookmakers create a more personalized and engaging betting experience for your customers, increasing loyalty and retention rates.
Faster Responsiveness
With in-house bookmakers, you can quickly respond to changes in the market and offer new and exciting betting opportunities to your customers, keeping your sportsbook ahead of the competition.
What is included in White Label Sportsbook solution
White label sportsbook would be the fully comprehensive solution if not for one drawback, it has limited capabilities for customization where only logo and colors can be customized. That’s why we created an enterprise solution that offers the best of both turnkey and white label solutions and is the most comprehensive solution currently available on the market.
- 01
Sportsbook Platform
Fully comprehensive and highly scalable sportsbook platform & dedicated back office
- 02
Fiat Payments
Already integrated Fiat payment methods, tailor made for the market you plan on operating
- 03
Pre Match Sports
Highest amount of pre match events, for over 140 types of sports
- 04
Virtual Sports
Step beyond traditional sporting events, and let your customers bet on their favorite virtual sports events
- 05
Sportsbook License
You can choose from MGA, Curacao and Netherlands licenses or work with your license with Turnkey solution
- 06
Crypto Payments
Fully comprehensive crypto payments, let your users deposit and withdraw instantly in any crypto currency
- 07
Live Sports
Customized odds and markets for over 112 000 live events with support of more than 120 in house bookmakers
- 08
E-Sports
Let new generation of users enjoy the future of sports betting at your online sports betting business with all the top games
Sportsbook Licenses
White Label Sportsbook Back Office
Upgaming’s white label sports betting software comes with standalone, fully functional, customizable and easy to manage back office, letting you to oversee and manage your sportsbook operations from a single place
- Comprehensive dashboard with real-time updates
- Advanced analytics and reporting
- Built-in bonus system
- Customizable betting limits and payout settings
- Advanced user management features
- Built in CRM
- Customizable reporting and data visualization tools
- Odds Management
- 24/7 support and technical assistance
Ready-Made Payment Systems
Upgaming’s payment system is a fully comprehensive, ready-to-go solution for licensed iGaming operators, providing them access to all the major payment networks and currencies, including fiat, crypto, bank transfers and e-wallets. Making it easier for your customers to deposit without a hustle.
- Crypto Payments
- Bank Transfers
- Fiats
- E-Wallets
Player Engagement
Set yourself apart from the competition and establish your sportsbook as a leader in the market by providing users with a diverse range of features that enhance their overall betting experience.
Live Streaming
Live streaming of games or matches, allowing users to watch the action and place bets in real-time, increasing engagement and providing a more immersive experience.
Match Tracker
Allowing users to track the progress of the game in-depth, with real-time updates on player statistics, scores, and other relevant information
Sportsbook Bonus System
Acquiring and Retaining customers is one of the biggest challenges for operating online sports betting business, that’s why our bonus system comes with pre build templates that keeps you on the loop, updating when you need to offer bonuses, while our back office gives you detailed analytical data about the success of your campaign as well as recommendations for potential improvements.
- Free Bets
- Leaderboards
- Gamification
- Deposit bonuses
- Promo features
- Customizations
- Bet Insurance
- Odds boost
Managed Services
Sportsbook API is a single integration you will need for your sportsbook operations, that’s why it comes with all the tools and features for successful operations
- 01
Customer Support
- 02
B2B Support
- 03
Team of anti-fraud experts
- 04
Content managers
- 05
Translation
- 06
120+ in house bookmakers
- 07
Technical support team
Advanced Reporting and Analytics
Upgaming’s fully comprehensive analytics and reporting tool is designed specifically for iGaming businesses. With real-time reporting capabilities and a range of pre-designed templates, you can easily access the data you need. Plus, our customizable reporting tools give you the freedom to create original reports tailored to your business’s unique needs.
CRM
CRM is a core for understanding your users and managing your marketing and affiliate actions to drive best results possible. Upgaming’s CRM is fully optimized for iGaming operators, simplifying the process for user acquisition and retention, enabling you to group your users and plan or automate your activities and marketing campaigns based on the group preferences.
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FAQ
White label sportsbook is a pre-made, ready to launch solution that gives you access to the gaming platform with sportsbook software. With it, you are getting +112 000 live events, +96 000 pre-match events, +5 200 betting markets and +140 types of sports.
Yes, our white label sportsbook includes the 24/7 support of in-house bookmakers, who set the odds and help in fraud detection and risk management.
In both cases, the sportsbook software is the same, but the platform is different. A white label sportsbook comes as a comprehensive package, equipped for instant launch, including incorporated payments and license. On the other hand, a turnkey sportsbook presents broader customization opportunities, enabling a tailored configuration to meet your unique requirements. However, it does not come with pre-integrated payments or licensing.
Our white label sportsbook includes some unique and must-have features such as a bet builder, live streaming and match tracking, a bonus system, risk management tools, and anti-fraud AI.